Tinder conducts Baldies campaign
By Rob Bale
Dating mobile application Tinder Canada recently conducted a promotion in Toronto called “Tinder Baldies.” The campaign, developed by Academy of Toronto, encourages consumers to reconsider their dating “type.” Timed to coincide with a performance in Toronto by bald musician Pitbull on Sept. 5, the initiative made use of an installation called the Tinder Scalpers Ticketing Booth where visitors could get their head shaved or be outfitted for a bald cap. It also included an event called the Tinder Baldies Boat Party. The campaign also featured street posters, in-app ads and influencer activities.
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