Prime Hydration sponsors Toronto Raptors
By Derek Winkler
Beverage brand Prime Hydration has signed a sponsorship agreement with Maple Leaf Sports and Entertainment to become the official sports drink of the Toronto Raptors basketball team. The company will host a community event called the Prime Hydration All-City Skill Competition. It will also provide support to the Raptors Basketball Academy summer camp. The sponsorship also includes product sampling at some games, in-arena branding and social media content.
“As we continue to create innovative avenues for fan engagement, our new partnership with Prime Hydration and combined impact potential allows us to enrich the experience of even more fans and community members,” said Jordan Vader, senior vice-president of global partnerships at Maple Leaf Sports and Entertainment. “Through community programming as well as in-arena and digital experiences, we look forward to working with Prime Hydration as part of their world-class sports partnerships.”