Stephen Thomas launches digital fundraising division
By Rob Bale
Toronto-based Stephen Thomas has launched a new digital fundraising division called Stella. The debut of the division follows the agency’s acquisition of the digital services division of Deloitte Canada's fundraising services group. It will specialize in the development of branded online fundraising programs, including social media campaigns, email communications and donor acquisition initiatives.
“Stella is born out of a commitment to elevate our clients’ fundraising efforts by leveraging digital innovation and strategy,” said Stephen Thomas chief executive officer Paula Attfield. “With Stella living under the same roof with ST, clients can expect an integrated offering whenever it’s required, providing fundraising expertise across channels.”