Harvey's begins anniversary promotion
By Derek Winkler
Fast food chain Harvey’s has begun a promotion called “Burger Hunt” to coincide with its 65th anniversary. During the national promotion, 1,650 Harvey’s gift cards will be hidden in various locations near restaurant locations. Four of these cards will offer “Harvey’s for a year” as a prize. In addition, on April 1 users of the chain’s mobile application will be able to buy an Original Burger for $1.65. The promotion also included limited edition branded merchandise including T-shirts that can be customized to display a consumer’s name between the hamburger buns of the chain’s logo. Five dollars from each sale will be donated to Tree Canada. Harvey’s is a subsidiary of Recipe Unlimited.
“Harvey’s is honoured to be celebrating 65 years of creating customized burgers just the way Canadians like them,” said Michael Nault, chief operating officer at Harvey’s Canada. “Delivering a personalized approach to every meal continues to be what drives us forward and we are excited to invite our guests to help us mark the occasion in a variety of fun and engaging ways. It’s important to us that our guests who have supported us for 65 years, and our future guests, feel part of our celebrations and continue to enjoy making their burger a beautiful thing for years to come.”