Harvey's conducts Harveh's campaign
Fast food chain Harvey’s has begun a promotion intended to highlight the company’s Canadian origins. As an extention of a television campaign that began in May, the chain has renamed one of its locations to “Harveh’s” until Aug. 9. The name change also extends to the brands website and social media pages. In addition, the company will release new television commercials on July 19 that will run until Aug. 1 on Sportsnet and TSN. An additional element is a social media contest that will give away a party for the winner’s friends and family catered by a branded vehicle called The Harvey’s RV’EH. The campaign was developed by Giants & Gentlemen of Toronto. Media work is being handled by Genuine Media.