Harvey's conducts new Boss campaign
By Rob Bale
Fast food chain Harvey’s has begun a new campaign called “Everyone’s a Boss.” Developed by G&G Advertising of Toronto, the creative depicts the lengths to which consumers will go to get the exact topping they want on a hamburger. Video ads will run until Oct. 29 on television and online, accompanied by social media content.
“Harvey’s always makes it the way you want,” said Adrianne Largo, marketing vice-president at Harvey’s. “It doesn’t matter who you are or what you order. Having these characters miss that fact is an entertaining way to illustrate what sets us apart.”
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