CFMoto sponsors Montreal Canadiens
By Rob Bale
CFMoto Canada, a maker of off-road motorcycles and quad bikes, has signed a three-year sponsorship agreement with NHL hockey team the Montreal Canadiens. The agreement will begin with the upcoming 2023-24 NHL season in the fall. CFMoto will have brand exposure during home games at the Bell Centre arena as well as during television broadcasts of the game. This exposure will include rinkboards and advertising on the scoreboard. CFMoto will also operate an area in the mezzanine of the arena where it will display a number of its vehicles.
“The whole team at CFMoto is absolutely thrilled to be partnering with one of the best organizations ever in professional sports, the Montreal Canadiens,” said Hélène Binet, president of Canada Motor Import. “The Montreal Canadiens are admired and followed closely, not just in Quebec, but right across Canada and throughout the hockey world.”