Hellmann's begins Club 300 promotion
By Rob Bale
Hellmann's Canada has begun a promotion at the Bell Centre in Montreal called “Club 300.” The promotion features a special section in the arena that will operate during three Montreal Canadiens games in December, January and February. Attendees of these games can visit a booth in the venue’s 300 section for a chance to receive a blue bow tie that will give them admission to a branded suite from which to watch the game. The suite offers food and drinks and merchanside giveaways.
“Habs fans bring unmatched energy, and we wanted to celebrate that passion in a meaningful way,” said Hannah Wilson, associate brand manager at Hellmann's. “Club 300 is our tribute to the fans who give everything from the top of the arena, showing that every seat can feel like a VIP seat when the experience is shared together.”