MyRocky sponsors NBA
By Derek Winkler
Toronto-based MyRocky has signed a multi-year sponsorship agreement with the National Basketball Association to become the official digital pharmacy of the league in Canada. The company will also be a presenting sponsor of the NBA Playoffs in Canada. This is the first time the league has signed a marketing agreement with a digital pharmacy. The sponsorship includes social media and digital exposure, as well as participation in NBA broadcasts nationally. One component will will a social media series called “Performance of the Night” that will highlight key players.
“MyRocky’s collaboration with the NBA provides a platform to reach men where they already are, immersed in sports culture,” said Aba Anton, CEO of MyRocky. “We know that men often spend more time watching sports than prioritizing their own health due to lack of comfortability opening up. By aligning healthcare with one of the most renowned sports leagues, we’re able to use the familiar language of sports to make discussions about health feel natural, approachable and stigma-free.”