SiriusXM signs representation deal with Footy Prime
By Rob Bale
SiriusXM Media Canada has signed an exclusive advertising sales representation agreement with Footy Prime, a weekly podcast covering the sport of soccer. The agreement also includes sponsorship sales.
“This partnership reflects the growing appetite for premium soccer content in Canada, and we’re thrilled to welcome Footy Prime into the exclusive SiriusXM podcast network,” said Jon Hales, vice-president and general manager of SiriusXM Media Canada. “Footy Prime's credibility, humour and deep fan connection position them as the perfect partner for brands looking to break through with soccer audiences, particularly in a World Cup year when passion and attention skyrocket.”
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