King's Hawaiian readies Holiday Happy Hour
By Rob Bale
Food company King’s Hawaiian is preparing a holiday season promotion called the “Holiday Happy Hour.” The initiative, which will run from Dec. 18 to 21, will make use of a temporary installation at Lulu Bar Toronto. The location will offer product samples from 3 to 6 PM each day, as well as a menu of holiday-themed sliders. The promotion also includes a draw for a trip to Hawaii which consumers can enter by posting about their visit to the installation on Instagram.
“We’re excited to celebrate the holiday season in Toronto with our signature rolls and a taste of Hawaiian flavor,” said Raouf Moussa, chief marketing officer at King’s Hawaiian. “From free tastings to festive bites, our Holiday Happy Hour pop-up is designed to spark celebration and bring people together over delicious food.”