Endy sponsors WNBA in Canada
By Rob Bale
Mattress company Endy Canada has signed a sponsorship agreement with the Women's National Basketball Association in Canada. During the multi-year agreement, the brand will be the league’s official sleep sponsor in Canada. The sponsorship will begin with a national campaign called “The Beauty of Sleep,” which will focus on the importance of sleep for wellbeing. As part of this campaign, Endy will product a limited-edition sweatshirt that will be sold online to coincide with the start of the 2025 WNBA season. In addition, basketball player Aaliyah Edwards has signed a promotional agreement with Endy. She will participate in content marketing also focusing on the importance of sleep.
“At Endy, we've always understood that great performance starts the night before,” said Jason Cassidy, president of Endy. “A good night's sleep is what fuels you to be your best. We're incredibly proud to team up with the WNBA to champion sleep and share this message with Canadians from coast-to-coast. This partnership is a celebration of performance, rest, and the shared belief that everyone deserves to wake up ready to take on the day.”