Vistar Media debuts Adstruc
By Rob Bale
Vistar Media of Toronto has launched a new software system called Adstruc for planning out-of-home advertising campaigns. The company gained the software with its acquisition of PJX Media last year. This is the first time it has been available in Canada. The software is intended to simplify the media planning and buying process and to provide access to a wider range of data and analytics. According to the company, the system currently encompasses approximately one million out-of-home advertising sites.
“With Adstruc as a core planning tool, Vistar is expanding beyond programmatic to power the full spectrum of OOH across Canada,” said Scott Mitchell, managing director for Canada at Vistar Media. “OOH agencies gain an efficient solution to optimize operations, digital agencies get seamless access to the full potential of OOH and media owners can now leverage a preferred technology platform that simplifies the connection with Canadian buyers. With access to the most comprehensive OOH inventory, agencies and advertisers can accelerate planning, buying and data-driven decision-making.”