Alberta Women Entrepreneurs conducts campaign
By Rob Bale
Not-for-profit organization Alberta Women Entrepreneurs recently retained Vistar Media to conduct a digital out-of-home advertisng campaign called “Dare to Transform.” The campaign was intended to raise awareness of the organization and its programs supporting women small business owners. The creative ran in schools, gyms, salons, office buildings, billboards and bus shelters nationally. A new campaign is planned for the fall.
“Partnering with Vistar Media for our first foray into programmatic DOOH advertising was an exciting new use of technology for Alberta Women Entrepreneurs,” said Alycia Benson, marketing coordinator for the organization. “Vistar Media understood our unique needs as a non-profit from the very beginning. They crafted a programmatic strategy that not only aligned with our budget but also amplified our message of support for women entrepreneurs.”