Jolt signs software deal with Vistar Media
By Derek Winkler
Out-of-home media company Jolt has signed an agreement with Vistar Media. Vistar software will now be used to manage and operate Jolt’s inventory of ad displays on electric vehicle charging stations in Australia, New Zealand and Canada.
“Vistar is Jolt’s global partner that helps enable our ad-funded EV charging network providing free, fast and clean electric vehicle charging to all EV drivers,” said Brendan Dillon, country manager for Canada at Jolt. “Jolt’s unique EV charging-integrated media solution creates positive change for brands and provides more innovative and meaningful ways to connect with premium audiences. The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada, revolutionizing digital out-of-home and delivering meaningful impact to local communities.”