Vistar Media launches Vistar Studio
By Derek Winkler
Vistar Media, a company specializing in programmatic technology for digital out-of-home advertising, has launched a new advertising design division called Vistar Studio. The unit will provide creative services globally for users of this medium. It will be headed by Martine Hammink, previously head of the studio staff for the EMEA region at Sage & Archer. The firm was acquired by Vistar Media in 2022. The unit will have locations in Amsterdam and New York. Its clients include Exxon, Gall & Gall, Heineken, Jack in the Box, JPMChase, KLM Airlines, NBA, New Balance, Nordstrom Rack, Pernod Ricard, Playmobil, Rituals, Target and others.
“Our growing Canadian team is thrilled to offer full-service creative capabilities to clients and be a part of this revolutionary approach to OOH in Canada,” said Scott Mitchell, managing director for Canada at Vistar Media. “We can now further maximize OOH impact by working with marketers from creative ideation through programmatic optimization and in turn, drive even stronger campaign results.”