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Quaker begins QUAKERborough campaign

By Rob Bale

Quaker Canada has begun a new national campaign called “Welcome to QUAKERborough.” The campaign consists of a commercial focusing on the company’s origins in Peterborough, ON in 1902. The creative features the Quaker plant in Peterborough and its employees. In addition, a branded QUAKERborough Welcome Wagon vehicle will travel around the city through the summer. A campaign website at <http://www.quakerborough.ca> includes an interactive map with advice on community locations.

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