Frito Lay sponsors FIFA Women's World Cup
By Rob Bale
Frito Lay Canada has signed-on as a sponsor of the FIFA Women’s World Cup Australia & New Zealand 2023. The company will be the Canadian snack tournament sponsor of the soccer tournament. Frito-Lay will offer FIFA Women’s World Cup branded packaging to coincide with the tournament. The agreement includes the Lay’s, Tostitos, Doritos and Cheetos brands. The tournament will take place from July 20 to Aug. 20.
“We are thrilled to be the Canadian snack tournament supporter and announce our involvement with this year’s FIFA Women’s World Cup,” said Rachel Ferdinando, president of Frito Lay Canada. “Our snacks bring Canadians together for memorable sports moments, and we are proud to support women’s sports, athletes and fans in a meaningful way.”