Frito Lay commissions soccer murals
By Adnews Staff
Frito Lay Canada of Mississauga has commissioned two local artists to create murals in Toronto and Vancouver depicting the relationship between Canada and the sport of soccer. The initiative is part of the company’s ongoing “Made for the Moment” campaign. The Toronto mural will be painted by Adrian Hayles, while the Vancouver mural will be painted by Carson Ting. Frito-Lay is a division of PepsiCo.
“The ‘Made for the Moment’ campaign was designed to celebrate all Canadians' love of soccer and their unique relationship to the game,” said Jess Spaulding, chief marketing officer at Frito-Lay Canada. “To celebrate this relationship and extend the campaign, we're thrilled to partner with Carson and Adrian on creating these unique art installations that each bring a different perspective of how soccer and Frito-Lay come together to make the moment special in their hometowns and some of our biggest most vibrant cities.”