Sports Interaction conducts Wanna Bet campaign
By Adnews Staff
Toronto-based online sports betting company Sports Interaction has begun a new campaign intended to convey the “edge-of-your-seat feeling of suspense that comes with sports betting.” The campaign, called “Wanna Bet,” was developed by Juniper Park TBWA of Toronto. It consists of a collection of slightly different commercials that begin with a halftime snack break and result in different outcomes, such as fighting a stuffed beaver, getting a hockey hair make-over, or launching a football into orbit. Digital executions will be added in the next phase of the campaign. Media work is being handled by Spark Foundry.
“We embraced the agility and unashamedly unpolished social filmmaking mindset to create some solidly bonkers spots,” said Jenny Glover, chief creative officer at Juniper Park TBWA. “The content that audiences consume is showing up differently and being made in new ways and if the client and brand are right, it’s something we need to embrace.”