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Good Start begins Suck It campaign

Perrigo Canada has begun a campaign called “Suck It” in support of its Good Start brand of baby formula. Developed by McCann, the campaign is intended to address the issue of feeding an infant formula or breast milk. It comprises broadcast and digital advertising, as well as influencer activities and media relations. Media work is being handled by Spark Foundry, with public relations support from Edelman.

“Feeding your baby isn't one-size-fits-all and it shouldn't feel like it has to be,” said Karman Colosimo, senior marketing manager for Good Start. “‘Suck It’ is our way of helping parents feel confident and unapologetic in their informed feeding choices. It's about empowerment, support and community. In those first six months, what new parents need is support, not judgment.”

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