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Gut adds staff

Gut Toronto has appointed Max Geraldo to the position of chief creative officer. Geraldo was most recently chief creative officer at BBDO Canada. Prior to that, he was co-president and CCO at Grey Brazil, as well as executive creative director at Arnold Worldwide and FCB Toronto.

Amy Badun has joined Gut as head of strategy. She was previously vice-president of strategic planning at Cossette and at Taxi. Jared Tredway has been hired as head of operations. He most recently operated his own consulting firm. Aimee Deparolis has been hired as head of production. She has previously worked at John St., BBDO and MacLaren McCann. Emily Barnes has been promoted from director of content strategy to head of content.

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