Rogers releases new commercial
By Derek Winkler
Rogers of Toronto has released a new television commercial as part of its ongoing “Plus It Up” campaign. The initiative promotes the company’s 5G+ mobile plans. Developed by Publicis, the 30-second commercial depicts a family dancing on the streets of a city to represent how the service allows people to stay connected. The execution features the song “Too Easy” by Connor Price.
“Having my song ‘Too Easy’ be featured in a Rogers commercial is huge for me as a Canadian artist,” said Price. “It’s really cool to see Canadian brands highlighting independent artists to get the music in front of more listeners.”
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