Salt XC buys into William Thomas Digital
By Derek Winkler
Marketing company Salt XC has made an investment in William Thomas Digital of Toronto. The company specializes in customer relationship management, personalization and marketing technology. William Thomas will continue to operate independently with its existing executives.
“Technology is central to how we build for the future,” said Jeff Rogers, managing partner at Salt XC. “WTD is a great addition to our existing technology team and will help accelerate the capabilities we can bring to the table with respect to helping clients navigate the AI landscape. WTD is well positioned to be a leader in marketing workflow design and automation.”
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