William Thomas Digital becomes WTD
By Derek Winkler
Toronto-based William Thomas Digital has rebranded as WTD. According to the company, the new name coincides with the introduction of a new methodology for the use of marketing technology, data and artificial intelligence. This new system is intended to reduce complexity and improve efficiency.
“For the first time, the smartest systems and the most imaginative experiences can be built together,” said Greg Elliott, CEO of WTD. “AgenticCX gives marketing teams the confidence to do more, to move with velocity, personalize at scale, and bring bold ideas to life within the teams, platforms and ecosystems they already rely on.”
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