Dr. Oetker conducts opera promotion
By Derek Winkler
Dr. Oetker is preparing a campaign in support of the launch of a new frozen pizza line called Suprema. The initiative will include a series of free opera performances at TD Music Hall in Toronto from July 5 to 19. The 11-minute opera depicts a sculptor bringing a frozen statue to life. Each performance will be accompanied by product sampling. The overall campaign also includes digital, out-of-home and retail advertising, as well as influencer activities and media relations. The campaign was developed by Publicis Toronto, with event management by Publicis Sports & Entertainment and public and influencer relations by North Strategic.
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