Birra Moretti prepares Toronto event
By Derek Winkler
Italian beer brand Birra Moretti will conduct a promotional event in Toronto on Sept. 28. The event will take place at The Bentway, an outdoor venue underneath the Gardiner Expressway. Consumers will be invited to bring their own chairs to sit at a communal table for pizza and beer. The promotion was developed by Publicis Toronto, with PR and influencer support from North Strategic.
“In a world that moves faster every day, we wanted to create a moment that asks people to slow down and simply be together,” said Vini Dalvi, chief creative officer at Publicis Canada. “With Birra Moretti, it’s never just about the beer. It’s about what happens around it. This campaign turns a simple invitation, pull up a chair, into a powerful reminder that connection doesn’t have to be complicated. Sometimes all it takes is a great lager, a great meal and great company.”