Wawanesa conducts Quebec campaign
By Derek Winkler
The Wawanesa Mutual Insurance Company has begun a new campaign in Quebec called “No sooner arrived, No sooner forgotten.” Developed by Broken Heart Love Affair of Montreal, the initiative is intended to illustrate the “peace of mind that comes with reliable and responsive insurance.” The campaign also introduces a new tagline: “Et woilà.” The creative depicts peaceful moments that result from insurance issues being quickly resolved. The campaign includes television exposure in the form of an NFL sponsorship, online advertising and social media content, among other elements.
“We wanted to express in a simple way the idea that the best insurance services are those that go unnoticed, because they intervene effectively and leave room for continuity, calm and confidence,” said Rachelle Claveau, national managing director at Broken Heart Love Affair.