Strongbow conducts Vacation Kit contest
By Rob Bale
Apple cider brand Strongbow has begun a summer promotion in Canada called “Strongbow Vacation Kit.” Until Sept. 1, the initiative will give away 40 prize packages intended to promote outdoor relaxation. Each kit includes a shirt and pair of shorts, a bucket hat and tote bag, a cooler and a $150 gift card. Consumers can enter the daw online at <https://www.strongbow.com/vacationkits>. The promotion was developed by Publicis Toronto, with public relations and influencer support from North Strategic.
“Strongbow is a refreshing cider that incorporates its blend of natural ingredients into its identity, encouraging consumers to get out and enjoy the natural things in life,” said Jose Casillas, marketing director for Strongbow. “Through our ‘Strongbow Vacation Kits,’ we’re helping Canadians embrace the outdoors and fully enjoy their time off, as everyone deserves a chance to unwind without the hassle of planning. Contest entrants have the opportunity to cater to their own interests through our custom kits, providing everything they need to maximize their day off, relax and create memorable experiences out in nature.”