Monde Nissin begins SkyFlakes promotion
By Derek Winkler
Food company Monde Nissin has begun a promotion for its SkyFlakes line of crackers. The effort consists of events in Toronto and Vancouver at which promotional workers will distribute samples of the product and give away prizes. The promotion will run until Aug. 25, supported with social media content.
“Imagine snacking on a perfectly crispy, light and airy cracker that melts in your mouth,” said Anthonia Udemeh, North American marketing manager for SkyFlakes. “That's the SkyFlakes experience. We're not just offering a snack. We're delivering a moment of pure indulgence. With these pop-up events, we're bringing that experience directly to you in unexpected and fun ways.”
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