Torstar, Integrated Rewards sign deal
By Rob Bale
Torstar has signed an agreement with Integrated Rewards to integrate the latter’s Paymi service into the former’s Save.ca website. Save.ca offers digital coupons and flyers, email marketing initiatives, newsletters and contests. Paymi is a cashback reward program for retailers. Through this agreement, Save.ca will offer a card-linked cashback program and receipt upload feature, described by the companies as the first of its kind in Canada.
“Consumers looking to save are currently juggling apps, bookmarking shopping sites, seeking out offers and scanning receipts to earn rewards,” said Brandon Grosvenor, chief revenue officer at Torstar. “By bringing things together in one platform, we make it easier for shoppers to save, and we make it easier for brands to leverage all the perks of rewards programs.”