Toyota begins Kanreki Tour
By Derek Winkler
Automaker Toyota Canada has begun a promotion called the “Kanreki Tour” to coincide with the company’s 60th anniversary in Canada. The initiative takes the form of a 9,000km tour of the country that will include 20 vehicle models and stops in each province to highlight various moments, locations and people from the company’s history. It began on Aug. 12 in St. John’s, NL and will conclude on Aug. 30 in Victoria, BC.
“In Japanese culture, a person's 60th birthday is known as ‘Kanreki’ and represents a rebirth, an opportunity to reflect on one's life, take stock of the present and prepare for the future,” said Stephen Beatty, corporate secretary at Toyota Canada. “As Toyota marks its 60th year in Canada, our cross-Canada road trip will do just that, while also taking time to recognize the many Canadians who have contributed to the company's success, including the country's best dealer network, thousands of team members, tens of thousands of people who've worked for our suppliers and partners, and millions of loyal, enthusiastic Toyota drivers from coast to coast to coast.”