Metroland, Flipp form agreement
By Rob Bale
Flipp, a company specializing in digital flyer distribution, has formed an agreement with media company Metroland Media Group. Through this agreement, Flipp’s service will be integrated into Metroland’s Ontario community news websites to provide consumers with access to digital flyers and other promotional content. Metroland is a subsidiary of Torstar.
“Through our partnership with Metroland Media, we’re bringing digital transformation to local communities, keeping these communities vibrant and economically resilient,” said Garrett Royds, senior vice-president of business development and partnerships at Flipp. “This is about more than just digital ads. It’s about creating a digital ecosystem that supports local economies, connects retailers to local audiences, and offers meaningful savings to consumers.”