AdAdapted, Flipp expand agreement
By Rob Bale
AdAdapted, a mobile advertising company specializing in consumer packaged goods based in Ann Arbor, MI, has expanded its agreement with Flipp, a Toronto-based company specialising in online flyers. Through this new agreement, AdAdapted clients will able to place display ads on the Flipp mobile app and desktop website in the US and on the website in Canada. AdAdapted has been the exclusive US provider of Flipp display advertising since 2022.
“We appreciate our long-standing relationship with Flipp and the value it brings to shoppers and to our branded clients,” said Molly McFarland, chief revenue officer at AdAdapted. “The success we’ve seen in the US demonstrates the power of this partnership. Providing access to Flipp’s desktop web inventory across the US and Canada will create even greater opportunity for our advertisers.”