Flipp acquires Reebee
By Adnews Staff
Flipp, a Toronto-based technology company that specializes in the distribution of digital shopping discounts, has acquired Reebee of Kitchener, ON, a digital advertising firm that provides consumers with shopping-related content. According to Flip, the acquisition will extend its reach natioinally. Both brands will continue to operate separately, with Reebee becoming a Flipp subsidiary.
“Flipp is on a mission to deliver unique digital shopping experiences to every Canadian household, every week,” said Michael Silverman, CEO of Flipp. “With the addition of Reebee, we have two of Canada's most trusted shopping brands coming together to expand the Flipp Shopper Consideration platform. The platform offers retailers and brands the ability to curate and distribute digital shopping experiences that drive trips and baskets. We enable our partners to intercept shoppers during the critical, consideration phase of the shopping journey. We are excited to help our partners move from online ads that shoppers actively avoid to experiences that shoppers actively seek out.”