Rogers renews TIFF sponsorship
By Rob Bale
Rogers Communications has renewed its sponsorship agreement with the Toronto International Film Festival. For the next three years, Rogers will remain the presenting sponsor of the festival and its People;s Choice Award. The sponsorship will include the development of a new original content series in collaboration with the festival’s in-house production unit Studio 9. Rogers will also produce a 50th anniversary television special that will air on Citytv. The 50th annual film festival will take place from Sept. 4 to 14.
“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” said Tony Staffieri, CEO of Rogers. “We look forward to celebrating TIFF’s 50th edition this year and to continuing a successful multi-year partnership.”