Brand USA hires Faulhaber
By Derek Winkler
Brand USA, a tourism organization that promoted the United States as a travel destination, has retained Faulhaber or Toronto as its public relations agency of record in Canada. According to the agency, it will work to promote the US as a “culturally rich, diverse and inclusive destination.” Faulhaber won the account in a competitive request-for-proposals process. The assignment also include media relations, influencer relations, and brand activites such as Brand USA’s sponsorship of the Toronto International Film Festival.
“Travel has always been a bridge between cultures and a way to create connection,” said Lexi Pathak, president or Faulhaber. “Now, more than ever, it can serve as a powerful tool to strengthen the deep-rooted bond between the United States and Canada. “Faulhaber will highlight the unique experiences that the USA has to offer Canadians from outdoor adventures in Colorado, Utah and Montana, to culinary experiences in Chicago, New York and Los Angeles.”