L'Oreal Luxe retains Faulhaber
By Rob Bale
L’Oréal Luxe, a division of beauty products company L’Oréal Canada, has appointed Faulhaber of Toronto as its communications agency of record. The firm won the account in a competitive request-for-proposals process. The assignment includes media relations and influencer relations for the division’s luxury beauty brands including Lancôme, Yves Saint Laurent, Giorgio Armani Beauty, IT Cosmetics, Urban Decay, Prada Beauty, Kiehl's, Biotherm, Youth to the People, Aesop, Miu Miu, Valentino, Maison Margiela and Azzaro.
“We are incredibly honoured to be named AOR for L’Oréal Luxe in Canada,” said Megan Taylor, senior vice-president at Faulhaber. “Beauty has been at the heart of Faulhaber’s story for decades, and this partnership represents a meaningful milestone for our team. We look forward to bringing our ‘seeing you bigger’ philosophy and our passion for the category to this iconic portfolio.”