Coca-Cola breaks Quebec campaign
By Rob Bale
Coca-Cola has begun a new campaign in Quebec called “Célébrer au son d’ici.” Developed by Open X, the campaign is intended to highlight the brand’s “dedication to reflecting, preserving and enriching Quebec traditions.” It includes a 45-second video set in a music store in which Quebec musicians from two generations, including Nathalie and René Simard and Soraï and Virginie B, perform a blend of their songs.
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