Walmart conducts Peek-Proof promotion
By Derek Winkler
Walmart Canada has begun a holiday season promotion called “Peek-Proof Packaging.” It consists of a limited-edition series of five gift boxes disguised as packages for mundane household products to discourage children from looking inside. The free boxes are exclusively available through an online giveaway. The initiative, developed by Cossette, is being supported with social media content on TikTok and Instagram.
“The boxes are intentionally basic on the outside and packed with surprise on the inside,” said Dana Ciani, group creative director at Cossette. “Combined with cheeky copy parents will get a kick out of, ‘Peek Proof Packaging. is a light-hearted way to show parents Walmart just gets it.”
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