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Walmart conducts Holiday Helpers campaign

Walmart Canada has begun a holiday season campaign called “Holiday Helpers.” Developed by Cossette, the campaign includes television, digital and social media advertising, as well as in-store materials. The creative depicts a holiday elf assisting consumers seeking gifts at a Walmart store.

“The Walmart World associates don’t just channel the festive spirit, they embody it,” said Alyssa Graff, creative director at Cossette. “We’ve turned the ordinary into the extraordinary, crafting a unique holiday experience that blends fun elf antics with heartfelt moments. Beyond saving money and time, it’s about sparking joy and creating lasting memories that families will treasure for years to come.”

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