WCLC begins Sport Select campaign
By Derek Winkler
The Western Canada Lottery Corporation has begun a new campaign to coincide with the 35th anniversary of its Sport Select product. Developed by Will of Vancouver, the campaign includes television, digital and social media advertising. The creative depicts a man recalling his life in 1990, when Sport Select debuted. The campaign will run until the end of March 2025.
“Sport Select represents one of the originals in the sports betting space,” said Tamara Dawson, marketing director of WCLC. “Earning the trust and loyalty of our players is why we’ve been around for as long as we have. To us, that’s worth celebrating.”
« Back Next »
Comments
blog comments powered by Disqus