CIBC expands Toronto Pearson sponsorship
By Rob Bale

CIBC has expanded its promotional agreement with Toronto Pearson International Airport. The bank will now be the brand sponsor of the airport’s Wi-Fi program, which provides free wireless Internet access to consumers. CIBC will also continue to sponsor the airport’s baggage cart program, and to provide foreign exchange, credit card and digital banking services. CIBC branding will also appear on the interior and exterior of the airport’s passenger boarding bridges. CIBC will also install two new banking locations for arriving and departing passengers. CIBC is the exclusive financial sponsor of Toronto Pearson.
“CIBC and Toronto Pearson have been helping ambitions take flight for over a decade and this new stage in our relationship brings with it even better experiences and more ways to reach clients and travellers alike,” said Stephen Forbes, executive vice-president of purpose, brand and corporate affairs at CIBC. “This partnership reinforces our commitment to customer service while offering valuable access to key clients, business segments and greater brand visibility.”