New CMO at Embark
By Rob Bale
Embark Student, a Toronto-based company specializing in education savings and planning, has appointed Caley Adair to the position of chief marketing officer. He was most recently vice-president of digital marketing and growth at Goeasy. Prior to that, Adair was associate vice-president of growth marketing at Scotiabank, director of media and content at Sun Life Financial and senior manager of digital and social media marketing at CIBC.
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