HomeEquity Bank launches book club
By Derek Winkler
HomeEquity Bank has begun a promotion called the “By Canadian Book Club.” Until the end of March, the bank will offer its customers a free book from a list of titles by Canadian authors. According to the company, the books were selected to appeal to older consumers and focus on topics such as personal finance, home improvement and self-fulfillment. Recipients can choose between a physical or electronic edition of a book. Consumers can select a book at <https://www.chip.ca/katherines-book-club>.
“We know our customers are avid readers, and they want to support Canadian perspectives,” said Yvonne Ziomecki-Fisher, executive vice-president of marketing and sales at HomeEquity Bank. “The ‘By Canadian Book Club’ is how we show our support for both our customers and the Canadian voices that bring people inspiration, comfort and knowledge.”