HomeEquity Bank begins Homes for Heroes promotion
By Adnews Staff
Toronto-based HomeEquity Bank, a provider of reverse mortgages, has begun an online promotion in support of the Homes for Heroes initiative. The promotion is intended to raise awareness of the issue of veteran homelessness in Canada and to raise funds for the construction of free housing for veterans. The effort takes the form of a virtual model of a housing development the company hopes to construct in Kingston, ON. The model is located in Decentraland, a web browser-based 3D game. It can be accessed at <http://www.makethisvillagereal.com>. The promotion will run until Aug. 12.
“HomeEquity Bank's mission is to improve the lives of Canadians 55-plus, and we want to empower all Canadians to live in comfort,” said Steven Ranson, president and CEO of HomeEquity Bank. “Canadian veterans have given so much, and they deserve to live with dignity in a house they can call their own. Homes for Heroes is a perfect partner for us in helping tackle veteran homelessness, and we are proud to help raise awareness of this important issue and make real world change through fundraising and donation matching efforts.”