HomeEquity Bank conducts Pause to Remember campaign
By Adnews Staff
HomeEquity Bank of Toronto has signed-on as the presenting sponsor of the National Poppy Campaign, an annual fundraising initiative of the Royal Canadian Legion. The company has begun a campaign called “Pause to Remember” which encourages consumers to share personal stories of war. The effort includes the participation of a number of Canadian personalities, including Kurt Browning, Justin Bieber, Margaret Atwood, Sandra Oh, Ashley Callingbull and Kevin Bieska, who will post about the initiative on social media. The initiative this year also includes a website at <http://www.mypoppy.ca> at which consumers can download a digital poppy.
Another element of the campaign includes a moment of silence conducted by video game streamers on Twitch.com. This element will include the participation of four Second World War veterans.
In addition, Private (Ret'd) Ardwell Eyres will appear in a national television commercial that will break on Nov. 1, during which he will dedicate his digital poppy to his friend Sgt. Maj. John Copeland, with whom he served during the Second World War. The campaign was developed pro bono by Zulu Alpha Kilo, OMD Canada and Provident Communications.
“Whether it's war or a global pandemic, Canadians have a long history of heeding the call to help each other in times of difficulty,” said Steven Ranson, president and CEO of HomeEquity Bank. “That's why we're calling on Canadians to support and thank those who served our country with valour. It's the right thing to do.”