Infiniti conducts content marketing campaign
By Adnews Staff
Automobile brand Infiniti Canada recently conducted a content marketing campaign in support of the Infiniti QX50 crossover vehicle. The campaign was conducted in collaboration with Trader Corporation, Alternator and OMD Canada. The text and video content on <http://www.autotrader.ca> was accompanied by Facebook ads. The creative focused on the design and functionality of the vehicle.
"It has provided us with valuable insights about the Infiniti brand and our products," said Scott Smith, brand marketing manager at Infiniti Canada. "How we're searched for, shopped and compared to our competitors by in-market consumers. Being daring is part of the Infiniti ethos, so we were receptive to the idea of a campaign applying all-new thinking, tools and tactics to achieve results."