AutoTrader hires Doug&Partners
By Adnews Staff
Trader Corporation of Toronto has retained Doug&Partners as the marketing agency of record for its AutoTrader.ca online property. The website specializes operates as a marketplace for the buying and selling of vehicles. The agency has developed a new national campaign for the brand that focuses on the site’s efforts to reduce the frustration of buying or selling a car.
“As our business continued to grow, we were looking for an agency partner that could bring the right balance of brand-building expertise, executional excellence and measurable business results,” said Lilian Lau, vice-president of consumer marketing at Trader Corporation. “Doug&Partners delivers all three, offering a senior team that understands our needs and business goals.”