Sponsor Circle debuts new sponsorship service
By Adnews Staff
Toronto-based marketing technology company Sponsor Circle has launched a new service called SignPost, intended to allow brands and events to conduct sponsorship activities. According to the company, users can geographically target their sponsorship properties to specified audiences. Users can then communicate with these audiences during and after an event.
“Events are currently able to control sponsor recognition on their stages, across their signage and via onsite activation,” said Brad McCabe, managing partner at Sponsor Circle. “The SignPost platform allows them to now provide sponsoring partners with recognition and engagement opportunities across all of their audience's devices too. The platform provides sponsors the ability to reinforce existing activations, build new activations and delineate the audience by specific demographics and messaging.”